220g Ltd, London, United Kingdom


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Successfully funded on

Your conscious wardrobe foundation - organic cotton, always there, zero waste aspiration

Organic Cotton:

220g sources 100% organic cotton (with GOTS certification) from Turkey. Our factory partner in Lithuania meets quality and fairness standards, including

ISO 14001 and ISO 9001.

Always there:

220g clothing is produced in permanent collections and improved in iterations - just like your favourite software products. Hence expect versions Lake #2, Sea #2 and Wave #2, as we will keep on perfecting it based on your feedback!

Waste minimising loop:

Once worn-off, 220g T shirts will be processed into an up-cycled cotton and blended with the virgin organic cotton, resulting in a new yarn, which 220g will use to produce new products. All tying into a waste minimising loop.

About Us

Two tech fanatics that met in Milan and shared the feeling of being overwhelmed with the amount of fashion in the world.


Brought together by this love of simplicity and entrepreneurship, both moved to Berlin to fully embrace the startup scene: Milda started working in venture capital and Felicitas worked for one of the fastest growing direct-to-consumer brands.

Being truly international citizens Milda now runs the company out of Vilnius and Felicitas out of London, pursuing their mission to do more, own less and spend time on the things and people that truely matter.