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220g Ltd, London, United Kingdom

GOTS certified Organic Cotton

We use only organic cotton material for our T-shirts. This is a GOTS certified material, meaning the highest organic cotton assurance and quality. Through user interviews we found out that the preferred T-shirts material weight starts at 220 grams per square meter (gsm). That is also the reason why our company is called 220g. Our T-shirts are heavy weight and durable - the fabric characteristic reaching 255 gsm. The yarn is sourced from Turkey, while the fabric is knitted in Lithuania.

Researched designs

When designing the perfect T-shirt we paid attention to these key aspects:

 

  • The T-shirt should be a durable piece of clothing in itself

  • The fit should be in good balance between loose and tight - it should be an item that can be worn every day on many different occasions, without sacrificing the comfort of our users

  • Our models should be 'classics' that can reflect the 'wardrobe foundation' concept 

High standard production in Lithuania

We are working very closely with our manufacturer in Lithuania - and holding face to face meetings almost every week. Our manufacturer is a highly automated factory in Lithuania, focused on producing according to the highest standards, and giving the best working  conditions for its' employees. It has been recognised as one of the most transparent businesses in Lithuania, according to the rigorous "White wave" standard.

Seasonless Wardrobe Foundation

220g is a company that produces high quality wardrobe foundation items. We focus on timeless clothing, which comes in permanent collections - no seasons, so once you find the right item - you will be able to buy it again when you need it.

It does not mean that we will not keep innovating though - the T-shirts will be improved like your favourite software product - hence if we find an opportunity to perfect and make the fit even more good looking and comfortable - we will make an iteration in the design and launch the new product. 

Meet the first T-shirt batch